We know that 54% of consumers are actively seeking more video content from the companies they follow, and nearly nine in ten marketers are producing video as a core marketing channel.
Something we also know? Reviewing and approving video is time-consuming, complex, and can quickly get out of hand — especially with a bunch of stakeholders giving their two-cents.
Unlike written copy or static images, video requires precise feedback on every frame, and managing this through traditional workflows can be a logistical nightmare.
So how can you ensure a smooth and efficient review process?
By using the best video feedback tools. These tools are designed to streamline the collaborative video review and approval process by consolidating feedback, enhancing collaboration, and speeding up iteration cycles.
Let’s look at the 7 best video feedback tools we’ve found to fit the bill for your team.
What we'll cover
Table of contents
The benefits of video feedback tools
Video feedback tools offer several key advantages that can transform your team’s workflow. Here’s how they can help:
Centralized video feedback
Work with video long enough, and you’ll discover the pain of scattered feedback. One of the biggest benefits of video feedback tools is the ability to centralize comments and annotations in one place. It keeps you from chasing feedback across various platforms, and your team can access everything they need within a single tool.
For example, these tools allow teams to upload videos and collect feedback directly on the platform, making it easier to keep track of all comments and suggestions. Bottom line? You save time and reduce the risk of overlooking important feedback.
Improved team collaboration
Remote work and creation is here to stay, and seamless collaboration is more important than ever. Video feedback tools facilitate communication among reviewers, no matter where they log in.
The right video feedback platform enables real-time collaboration, allowing team members to discuss changes and make decisions quickly. This opens up a number of possibilities. Want to hire a perfect video editor in Poland for your U.S. company? No problem. You can work across different time zones and ensure that everyone stays on the same page.
Enhanced clarity and context
There are few things more frustrating when working on video projects than unclear or bad comments (What do you mean “this doesn’t work?” Doesn’t work how?).
Video feedback tools allow reviewers to pinpoint specific moments in the video and provide time-coded feedback. This level of detail helps avoid misunderstandings (and boiling anger) and ensures that everyone is aligned on the necessary changes.
We’re talking about features like frame-accurate comments that make it easy for editors to understand exactly what needs to be adjusted.
Faster iteration cycles
If you want your video done yesterday, you need clear and organized feedback. Video feedback tools help speed up the revision process. With all comments and suggestions in one place, your creative team can quickly address issues and move on to the next iteration.
Where does this shine? Fast-paced environments where deadlines are tight. These tools are designed to streamline this process, allowing teams to complete revisions more efficiently and reduce the time to final approval.
The 7 best video feedback tools for faster review and approval
Okay, you’re probably realizing that there are a lot of video feedback tools on the market, and it’s a chore to choose the right one for your team. That’s why we’ve put together a list of the top 7 tools that can help you streamline your video review and approval process:
1. Ziflow
Ziflow is a powerful online proofing tool designed for creative and marketing teams. It supports a wide range of media types, including video, and offers a robust set of features for collecting and managing feedback.
Call us biased, but we think Ziflow is ideal for teams that need a comprehensive video feedback solution with advanced collaboration features. Our intuitive interface and extensive integration options make it a great choice for organizations of all sizes.
Key features:
- Range-based comments with frame accuracy for precise feedback
- Version comparison to easily track changes between iterations
- Automated workflows to streamline the review process
- Integration with popular project management tools like Asana and Trello
- Secure sharing options with password protection and expiration dates
- Support for multiple file formats
Pricing: Ziflow offers a range of pricing plans, including a free version. Paid plans start at $199 per month for unlimited proofs, and there are enterprise plans available.
Check out how the Linney video agency uses Ziflow to streamline their video proofing process.
2. ReviewStudio
ReviewStudio is a collaborative video review and approval tool that focuses on simplicity and ease of use.
Its goal is to make video feedback straightforward, with decent features for commenting, managing tasks, comparing versions, and a dab of automated workflow. It’s mostly geared toward small and mid-sized businesses.
Key features:
- Frame-accurate commenting for video reviews
- Real-time collaboration with team members
- Visual markups and annotations
- Project management integration with tools like Slack and Jira
Pricing: ReviewStudio offers a range of pricing plans starting at $12 per user per month, with limited reviews and storage.
3. Frame.io
Frame.io is a popular video collaboration platform that integrates well with leading video editing software like Adobe Premiere Pro and Final Cut Pro. It’s designed for video production teams that require advanced feedback and collaboration tools.
Frame.io is usually for professional video editors and production teams that need a straightforward integration with their existing workflows.
Key features:
- Real-time collaboration with frame-accurate comments
- Integration with video editing software for a streamlined workflow
- Secure file sharing with customizable permissions
- Version history and comparison tools
Pricing: Frame.io offers a free plan with limited features, while paid plans start at $15 per user for up to 5 users.
4. Dropbox Replay
Dropbox Replay is a video review tool that integrates with Dropbox’s file storage and sharing capabilities. It’s designed to simplify the feedback process for teams that already use Dropbox for their file management.
Dropbox Replay is a good option for teams that want to keep their video review process within the Dropbox ecosystem.
Key features:
- Frame-accurate commenting and annotations
- Integration with Dropbox for seamless file management
- Secure sharing with password protection and expiration dates
- “Sync-to-frame” feature in your video editor of choice
Pricing: Dropbox Replay is available as an add-on to Dropbox Essential plans, starting at $16.58 per user per month.
5. Wipster
Wipster is a video review and approval platform that focuses on simplicity and speed. It’s designed for creative teams that need a quick and easy way to collect feedback on video projects.
Wipster is ideal for small to medium-sized teams that need a user-friendly, no-frills tool for video feedback.
Key features:
- Frame-accurate comments and annotations
- Simple and intuitive interface
- Integration with popular project management tools
- Real-time collaboration with team members
Pricing: Wipster offers a free plan with limited features, with paid plans starting at $19.95 per user per month.
6. Vimeo
In the world of video hosting, you know there are two big names: Youtube and Vimeo. The latter is well-known for its video hosting and streaming capabilities, but it also offers robust video review tools. Vimeo’s review tools are integrated directly into the platform, making it easy for teams to collect feedback on their video projects.
Vimeo is a decent choice for teams that already use Vimeo for video hosting and want to streamline their feedback process.
Key features:
- Frame-accurate comments and annotations
- Private video sharing with customizable privacy settings
- Integration with video editing software
- Enables Slack notifications for comments
Pricing: Vimeo offers a range of pricing plans, with video review tools available on Pro plans and above, starting at $12 per month for one seat.
7. Evercast
Evercast is a high-end video collaboration platform designed for professional video production teams. It offers a range of features for real-time collaboration, including live video streaming and frame-accurate comments.
Evercast is geared toward large production teams that require a comprehensive tool for remote collaboration.
Key features:
- Real-time video streaming with low latency
- 24/7 white glove tech support
- Secure sharing with customizable permissions
- Integration with video editing software
Pricing: Evercast offers custom pricing based on team size and feature requirements. Their pricing is also dictated by the industry in which you work.
Elevate your video feedback and review with Ziflow
If you want a video production pipeline free of snags, you need the right video feedback tool. Each of the tools listed above offers unique features and benefits, but if you’re looking for a comprehensive solution that combines ease of use with powerful features, Ziflow is a must-have.
With Ziflow, you can centralize video feedback, improve collaboration, and speed up your iteration cycles, all within a single platform.
